Vision, Mission and Values

Vision

To be the most trusted accountancy practice in Hertfordshire.

This involves our entire team. Each of us is committed to achieving this vision and has confidence we’re on track to achieve it.

Mission

We prioritise professional excellence by providing:

  • an outstanding standard of work,
  • unbeatable value for money, and
  • unparalleled customer service.

Delivering these qualities encourages client retention and attracts new clients.

Values

Honesty and integrity

Honesty and integrity are integral to every interaction involving clients, colleagues, suppliers and contacts. You can trust us to maintain the highest ethical standards and transparency in every aspect of your accounting and tax affairs.

Supportive and respectful

It’s important our clients feel valued and understood. We achieve this by creating a supportive and respectful environment. Our team is committed to providing personalised assistance and respecting your individual needs.

Understanding and adaptable

Change happens! Whether it's updated/new regulations or shifts in market trends, it’s crucial to understand how changes impact our clients. We take positive action to ensure you seize relevant opportunities and comply with new legislative requirements.

Knowledgeable and Progressive

Our commitment to being knowledgeable and progressive sets us apart. We continuously invest in updating our expertise to offer cutting-edge solutions.

LATEST NEWS FROM Pomroy Associates

May 27, 2026

HMRC introduces targeted advance assurance service for R&D claims

Originally proposed in last autumn’s Budget, HM Revenue & Customs (HMRC) have introduced a targeted advance assurance service for Research and Development (R&D) tax relief claims. The service, which is a pilot, aims to provide businesses with clarity on complex or high-risk areas before they make a claim.
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May 26, 2026

Nationwide crackdown on dodgy high street shops

A major police offensive was announced last week that will tackle dodgy shops linked to organised crime. Rogue high street businesses will face raids, closures and cash seizures.
read article